Alsterhaus – Shop Window Campaign

photo licensing | client: KaDeWe Group (via SET BY)

The luxury department store Alsterhaus (KaDeWe Group) in Hamburg featured six of my abstract aerial photographs in its shop window installation "Outerwear for Life Out There" in October 2021. This unique project blended functional outerwear with my aerial landscape photography, capturing the raw beauty of northern landscapes.

The images were featured in the background of the windows, which stand nearly eight meters high, creating a striking visual impact, especially in the evening.

"Jan's abstract, atmospheric images reveal colors, textures, and patterns that transform our view of untouched nature. This installation embodies the spirit of exploration, showcasing how outerwear connects us to the landscapes we aspire to explore. Step into this visual journey and experience nature from a new perspective."

– Heidrun Ariane Troendle, Set Designer

Hamburg's Iconic Luxury Department Store

The Alsterhaus is a prestigious luxury department store located in the heart of Hamburg, overlooking the iconic Inner Alster Lake. Known for its curated selection of high-end fashion, beauty, gourmet, and lifestyle products, it attracts both locals and international visitors. As part of the renowned KaDeWe Group, Alsterhaus has been a cornerstone of Hamburg's retail and cultural landscape for over a century, combining timeless elegance with contemporary trends.

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