Dramatic landscape photography by Jan Erik Waider;
capturing the raw stillness of the Nordic countries.
Arctic Trucks + Nissan
Automotive photography for Arctic Trucks and Lagoon Car Rental, featuring a highly modified version of the 2017 Nissan Navara pickup truck with 35-inch tires in the remote Westfjords of Iceland.
The goal was not only the promotion of the truck, but also the surrounding landscape to arouse the viewer's desire for a road trip. Therefore, the images needed to look authentic and natural instead of the typical CGI aesthetic.